Advertising And Marketing Plan For A San Diego Advertising...

NKLIK strives to help clients achieve their business goal, using a variety of techniques to accomplish this. When a business turns to a San Diego advertising agency, they need to ensure the advertising services are incorporated into a larger marketing plan, one that draws attention from the target audience. One mistake many business owners make is they confuse marketing and advertising, yet these are two distinct things. Advertising serves as a small part of a comprehensive marketing plan, one that also incorporates things such as pay-per-click marketing, search engine optimization, local SEO and more. When all areas are addressed, businesses find they gain a larger market share and increase revenue and profits in the process. Advertising†¦show more content†¦To further improve the search engine ranking of a site, a company must ensure they have a site that is worthy of links. Many search engine optimization companies suggest clients use the term click here as a keyword, for example, yet this truly does nothing to improve the site s search engine ranking. It s best to use a specific keyword in situations such as this, as they provide value to the search engine. Companies should never use images, videos and flash without accompanying text, yet many continue to do so. The software currently used by the search engines only reads text, in most cases, although some crawlers do have the ability to scan flash files. Simply add a description for each image, video or flash in the alt text. This requires the use of HTML code though, and many business owners don t have this knowledge either. In situations such as this, it s best to turn to a professional advertising agency San Diego for assistance to ensure the content may be found. One thing many business owners fail to realize is free web hosting sites typically aren t free. In fact, many place advertisements on a website, yet don t alert the website owner to this data. It s hidden text, however, and search often penalize for hidden text. The website owner is then left wondering what they did wrong and why their search engine ranking is rapidlyShow MoreRelatedReasons for Imc Being Popular991 Words   |  4 PagesUNDERSTANDING INTEGRATED MARKETING COMMUNICATION (IMC) Prior research has revealed numerous topics relevant in the study of integrated marketing communications and how marketer should best handle the IMC process in order to develop truly integrated communication programs (Cook 1997; Kitchen and Schultz 1999; Schultz and Kitchen 1997). 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